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Sr Analyst, Marketing

Job Description:
Job ID: 50474 #veteran #IND123 #diversity #nationwide #marketing ADDITIONAL INFORMATION - PLEASE READ CAREFULLY The information between the asterisks contains specific information about this position while the information after the asterisks contains general information about jobs in this job family at Nationwide.
The Sr.
Analyst, Marketing is responsible for maintaining a variety of marketing reports including weekly and monthly web metrics and monthly leads and sales metrics.
This position is also responsible for quarterly marketing efficiency metrics and reporting on email retargeting efforts.
Advanced skills with the following tools strongly recommended: Adobe Omniture, Google Analytics, Exact Target, Excel and Web Intelligence.
Job
Summary:
Assists in executing marketing programs in support of business unit, distribution channel, segment and/or product line goals.
Applies standard principles, theories and concepts.
This is typically the second level job in the marketing profession; may be entry level for masters level candidates.
Staffing at this level is based on business needs.
Associates in this classification will be assigned to a specific marketing team and functional role such as research, distribution channel, information management, or marketing management.
Relationship: Reports to Manager/DirectorDuties and Responsibilities:Distribution Channel Role: Assists channel marketing team with the planning and execution of day-to day activities and projects that directly support the implementation and optimization of an organization s go-to-market resources.
This may include but is not limited to: selection of best channel or combination of channels to sell a product, marketing campaign creative services needs, affinity marketing relationships, local market execution and interaction with sales.
Part of a team that is responsible for deciding best channels or combination of channels to sell a product, (e.
g.
use telephone, web, vendor/affinity, exclusive/independent/direct agency sales, etc.
) based on the needs and buying behavior of the target market.
Marketing Management Role: Assists in the execution of plans that ensure long term sustainable growth of the business.
Assists with coordinating execution of shorter-range / medium projects.
Project Coordination Role: Assists in completing projects and rush customer requests.
Coordinates activities (for assigned products/distribution systems) within or outside the office.
Operates effectively in an environment of deadlines and high workloads, adjusts schedules or work hours to meet changes in priorities.
Research Role: Performs routine and non-routine collection of consumer, customer, producer and competitor information through telephone inquiries, correspondence, online, interaction with companies and review of publicly available and syndicated research information.
Collects and analyzes information about consumer behavior, producers and industry, economic, regulatory, demographic, and technological trends that may impact markets or marketing strategies.
Analyzes and summarizes collected information in an easy-to-read format.
Prioritizes information and produces reports and executive summaries for business partners.
Information Management Role: Utilizes market database analysis programs to meet business needs in acquiring and warehousing customer information and demographics, establishing customer profiles, targeting customers, new sales, marketing and product opportunities and marketing strategies.
Web Research Role: Reviews competitive websites and collects marketing intelligence regarding competitive position.
Reviews and analyzes website traffic for trends and use patterns to identify and quantity customer habits and behavior.
Web Usability Role: Responsible for working with project teams and/or product groups to improve the product, enhance web productivity and increase user satisfaction.
Assists in user research, running usability studies, benchmark studies, competitive evaluations, participatory design sessions, contextual inquiry, user surveys, heuristic evaluations, and similar methods.
Compiles and analyzes data to be used to influence product direction.
General Duties: Maintains basic knowledge and/or expertise in: marketing, insurance and investment business concepts, assigned line(s) of business, current trends in the insurance industry and our competitors, project management concepts and PC based software programs.
Continues to develop more in-depth knowledge of a specific marketing discipline, and broadens knowledge to other disciplines.
Performs other duties as assigned.
JOB REQUIREMENTS:Education: Undergraduate studies in marketing, communications, journalism, advertising or related field.
May been entry level for masters level candidates.
Experience:
Typically 3 or more years of related professional experience in the marketing, research, or development of life/health/annuity, property/casualty insurance or financial services products.
Ma

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